Truck Wrap Cost: Pickup, Full-Size, and Box Truck Pricing
Updated 11 April 2026
From mid-size pickups to 26-foot box trucks. Real cost data by truck class, coverage level, and finish type.
Quick answer
A full wrap on a standard pickup costs $3,500 to $7,000. Box trucks run $2,000 to $5,000 depending on cargo area size. Cab-only wraps on pickups cost $2,000 to $4,000.
Cost by Truck Class
Prices include labor and material for a standard gloss or matte finish.
| Truck Type | Approx. Surface Area | Full Wrap | Partial Wrap |
|---|---|---|---|
| Mid-Size Pickup (Tacoma, Ranger, Colorado) | 75 to 90 sq ft | $3,000 to $5,500 | $1,200 to $2,500 |
| Full-Size Pickup, Extended Cab (F-150, Silverado) | 90 to 105 sq ft | $3,500 to $6,500 | $1,500 to $3,000 |
| Full-Size Pickup, Crew Cab (F-150, RAM 1500) | 95 to 110 sq ft | $3,500 to $7,000 | $1,500 to $3,500 |
| Heavy-Duty (F-250/350, RAM 2500/3500) | 100 to 120 sq ft | $4,000 to $7,500 | $1,800 to $3,500 |
| Box Truck 14 ft | 200 to 250 sq ft | $2,000 to $3,500 | $1,000 to $2,000 |
| Box Truck 16 ft | 250 to 300 sq ft | $2,500 to $4,000 | $1,200 to $2,500 |
| Box Truck 26 ft | 350 to 450 sq ft | $3,500 to $5,000 | $1,500 to $3,000 |
Box truck pricing is often lower per square foot because the surfaces are flat and fast to wrap. Commercial graphics wraps (logos and text only) are even less expensive.
Cab vs Bed: Do You Need to Wrap the Whole Truck?
Many truck owners wrap only the cab, or cab plus tailgate. Here is how costs break down.
Cab Only
$2,000 to $4,000
Wrap the cab and leave the bed in factory color. Common for color changes where the bed has a liner or cover. Saves 30 to 40% compared to a full truck wrap.
Cab + Tailgate
$2,500 to $5,000
Adds the tailgate to match the cab. The bed sides stay factory or under a tonneau cover. This is the most popular option for personal trucks.
Full Truck
$3,500 to $7,000
Every panel including bed sides and tailgate. Makes sense for complete color changes. Commercial wraps often go full coverage for maximum branding impact.
Why Trucks Can Cost More Per Square Foot
Trucks have wrapping challenges that sedans and coupes do not.
Bed Rails and Tailgate
Bed rails have tight curves and exposed edges that are difficult to wrap cleanly. The tailgate handle recess is one of the trickiest areas on any vehicle. Installers often need to remove the tailgate handle entirely.
Tonneau Cover Interface
If you have a tonneau cover, the installer needs to work around it or remove it. The edge where the cover meets the bed side requires precise cuts to avoid peeling.
Height and Access
Full-size trucks are tall. Working on the roof and upper cab panels requires stepladders or lifts, which adds time. Heavy-duty trucks make this even more challenging.
Grille and Bumper Complexity
Modern trucks have large, complex grilles with multiple chrome pieces. Wrapping or chrome-deleting these areas takes significant additional time compared to a car.
Commercial Truck Wraps
Work trucks are the most visible advertising asset many businesses own.
What It Costs
- Full commercial wrap: $3,000 to $5,000 per truck
- Partial branding (doors + tailgate): $1,000 to $2,500
- Lettering and logo only: $300 to $800
- Volume discount (5+ trucks): 10 to 20% off per vehicle
Why Businesses Wrap Trucks
- A wrapped truck generates 30,000 to 70,000 daily impressions
- Fleet wraps deliver $0.48 to $0.77 CPM vs $3.56 for billboards
- The wrap is tax-deductible as an advertising expense
- Professional appearance builds customer trust
Popular Truck Wrap Finishes
Trucks lean toward bold, rugged finishes. Here is what they cost.
Matte Black
$3,500 to $6,500
The most popular truck wrap color. Aggressive, modern look. 10 to 20% more than standard gloss.
Satin
$3,500 to $6,500
Soft sheen between gloss and matte. Satin military green and gunmetal grey are trending in 2026.
Camo Pattern
$4,000 to $7,500
Printed vinyl with camo patterns. More expensive because it uses digitally printed film rather than colored vinyl.
Gloss Color Change
$3,500 to $7,000
Standard gloss in any color. The baseline option. Widest color selection available.
Truck Wrap FAQ
How much does it cost to wrap a full-size truck?
A full wrap on a crew cab pickup like an F-150 or RAM 1500 costs $3,500 to $7,000. Extended cab models cost slightly less. Heavy-duty trucks (F-250, RAM 2500) run $4,000 to $7,500 due to their larger surface area.
Should I wrap the bed of my truck?
If you have a tonneau cover or bed liner, wrapping the cab and tailgate only saves 30 to 40% and looks clean because the bed is hidden. If the bed sides are visible and you want a complete color change, wrapping them is worth the extra cost.
Can I wrap just the tailgate?
Yes. A tailgate-only wrap costs $200 to $500. This is popular for adding commercial graphics (company name and phone number) without committing to a full vehicle wrap.
How long does a truck wrap last?
5 to 7 years with quality film and proper care. Trucks parked outdoors in direct sun may see 3 to 4 years. The bed and tailgate areas are especially prone to sun damage. Full durability guide
Is it worth wrapping a work truck?
For business branding, almost always yes. A wrapped work truck generates 30,000 to 70,000 impressions per day at a cost of under $1 per thousand impressions. That is 5 to 7 times cheaper than a billboard. The wrap is also tax-deductible as advertising. Full fleet ROI analysis